5 ways to grow your home care business
Updated: Jul 21, 2021
Of the over 1.2 million people in Australia that require aged care services, 77% of them receive care at home or in a community care setting. This means there’s a lot of competition out there in the homecare business and it can sometimes be challenging to grow in that environment.
With this in mind, how can you make sure that your homecare organisation expands at a suitable rate while also maintaining the high levels of efficiency, expertise and care that your patients require and deserve?
The simple answer is that there is no one size fits all solution - instead the key to success lies firmly in your own handling of and dedication to your patients and business. It was from this idea that Qintil was born. Coming from a background in homecare, we developed a world class Learning Management System allowing multiple pathways to success through a flexible online platform that can help develop skills and talent within staff, with everything from basic compliance to complex situational handling, and everything in between.
Here are a number of steps that you can take which are certain to give you an edge and help keep you on the upwards path.
1. Form great partnerships.
Don’t let the idea of partnering with other homecare organisations operating in associated sectors be off putting. If, for example, your company offers general personal care, consider partnering with an organisation which specialises in Dementia care or similar. In this way you can each refer clients to one another if they fall more under your partner’s area of expertise, increasing your referrals. It’s always a good idea to maintain as many good business relations as possible, including with direct competition in your own market, but when choosing your partners and industry allies it will only be beneficial to you and to them if your businesses compliment one another, like with the example.
2. Have a clear and realistic plan.
There are umpteen books, guides and manuals available about writing strong, successful business plans, and for good reason. A solid and follow-able business plan will help to make sure that your business stays on the right path. It can be very tempting to throw lots of money and time early on into rapid growth, especially if you have an idea of where you want your organisation to be in the future. But the old adage of the tortoise and hare is as true here as anywhere else. Take the time to build your plan with firm roots and fully outlined strategies and then stick to it. This way, even when unforeseen difficulties pop up - as the last year has so clearly demonstrated - you will have your well-buttressed foundation plan keeping everything operating as smoothly as possible leaving you with more freedom to design your new strategies to accommodate life’s curve-balls and take it all in your stride.
3. Get yourself out into the field where possible.
In the early days of building your business, it can be very easy to lose yourself in paperwork and the nitty gritty of managing the agency and making sure that everything is running well. Answering phones, on-boarding new clients and going through all of the details with their families, managing payroll and staffing - all of these are critical to your success. But don’t forget about getting out of the office. Face to face interactions with health service providers will help build their trust in you and in the quality of your services offered. These interactions can massively help boost your client introductions and ultimately, your business. This is also another example of how building and maintaining relationships can be greatly beneficial - you never know who might have the answers to your next tricky question!
4. Don’t try to do everything yourself.
Another common pitfall to be mindful of when growing your business is trying to take on too much yourself. You know your industry, you know your business and you know goals...but that doesn’t necessarily mean that you’re also a master of marketing or staffing or any of the multitude of areas which make up a business. And even if you are in fact a paragon of know-how and ability, it is still possible for you to overexert yourself and therefore risk dropping the ball in other areas. Surround yourself with good, competent and similarly passionate people. Allow room to consider their insights in regards to the business and be prepared to adapt your model accordingly where necessary. Don’t be afraid to delegate. If you have competent people around you then you can trust them to carry out a task as you would yourself, and if you don’t have those people around you then maybe it’s worth thinking about changing that. If you’re overstretched and trying to do a thousand things at once, you will be at risk of losing focus and making easy mistakes, and in homecare that can have significant impacts on the lives of your patients.
5. Be adaptable.
Finally, and in many ways most importantly, be adaptable. As touched on briefly earlier, homecare is a constantly changing and evolving industry and in order to stay on top, you have to be equally as adaptable. This seems an obvious one - changing your model to meet demand - but in homecare it’s not always so simple, especially when trying to grow your business. Whilst the industry is constantly changing in many ways, the core factor of it will always be the same, it’s providing care for those who need it in their home. Build your business plan and model based on that simple fact and make it your foundation and then you will have the free reign to design creative and out of the box strategies to counter the changes you will face.
At Qintil, we know that there isn’t a road map to success, but by providing world class classes and connecting trainers from all over the globe providing - we hope to make that road a little less bumpy. Our unparalleled 24/7 customer support means you can be confident that you will always have the support you need and with an ever expanding library of courses and classes, you can rest assured that you and your business will stay on the cutting edge.
At the end of the day, your business is one designed specifically to help people in need. The right people and the right model for you is out there and available, it will take time to put together initially, but if done properly the benefits and rewards will be truly worth it - and not only for yourself and your team, but for the patients and their loved ones to who’s lives your efforts make such a wonderful difference.
If you'd like any more information on Qintil, or this article, please get in touch here: email@example.com or through any of our social accounts.